Understand mobile attention, beyond an app-open event.
Tailpulse helps research firms study app usage and on-screen exposure on supported panelist phones. A consented app connects foreground activity, available screen text and playback information to the study.
Measure the activity your research question needs.
Time in an app can reveal usage patterns, but it does not describe every post, ad or piece of content encountered. Tailpulse adds available screen and playback context to help researchers distinguish app activity from observable exposure.
App usage
Review which app is in the foreground and examine time and data usage by app across the participating panel.
On-screen exposure
Use available text and captures to investigate whether a brand post or ad appeared in a feed, with the recorded exposure context.
Playback and offline collection
Collect available media-session information and upload buffered records in batches when connectivity returns.
Define the question. Validate the capture.
Define the study population, supported phones and apps, the data required and the participant consent process. Validate permissions and capture behaviour on representative devices before recruitment expands. Agree how missing records, offline periods and withdrawals will be handled.
| Output | Purpose |
|---|---|
| Panelist and device reference | Connect records to the study without publishing participant identities. |
| Foreground app and session | Analyse the distribution of recorded app usage. |
| Available text or playback context | Investigate content and brand exposure within supported apps. |
| Upload and data health | Identify gaps that need review before analysis. |
Illustrative output categories. Field names, capture cadence and delivery formats are agreed for each deployment.
Know what the evidence can establish.
App behaviour, operating-system permissions and device support affect what is observable. Screen exposure does not establish comprehension, purchase intent or advertising effectiveness on its own. Panel composition and missing data should be considered before generalising results.
Agree collection, access and retention with your team before the pilot begins. Request a walkthrough of the available outputs for your intended setup.
Plan the study with clear expectations.
Do you sell a ready-made mobile audience dataset?
Tailstack supplies the measurement technology. Recruitment, panel composition and the study design are agreed with the research team.
What happens when a phone is offline?
Tailpulse is designed to buffer records and upload them in batches when connected. The pilot should validate upload timing and data health on the target devices.
How is consent handled?
Panelists opt in and can withdraw. Agree the collection scope, permissions, retention and withdrawal process before the study begins; Tailport supports panel operations.
Bring us the question you need to answer.
Share your target devices or sites, reporting needs and study context. We'll scope the setup and evidence required.