CTV measurement with the screen behind the report.
Tailwatch gives research firms, broadcasters and agencies visibility into supported smart TVs in participating homes. Connect streaming activity, individual ad spots and interface placements to captured screen evidence.
See the content, the ad and the context.
A playback record and an ad-delivery log answer different questions. Tailwatch brings available playback information together with screenshots and interface capture, so a team can investigate what appeared on a supported television.
Viewing context
Identify the app, available title information and playback state. Use these records to examine OTT content consumption within the participating panel.
Individual ad spots
Separate detected breaks into spots and inspect the creative alongside the surrounding session. Review the supporting frame when a match needs checking.
Home-screen visibility
Capture menus, rows and promoted tiles to study what the interface presented, including placements that were not selected.
Define the question. Validate the capture.
Start with the TV models, operating systems and apps your study needs to cover. Tailstack validates device access and capture behaviour, connects supported TVs over a private network, then agrees the capture schedule and reporting format with your team.
| Output | Purpose |
|---|---|
| Device and session | Connect activity to the participating TV and household. |
| App and playback context | Review available title and playback information. |
| Ad spot and creative match | Inspect detected spots and their supporting captures. |
| Screenshot or interface frame | Trace a measurement record back to visual evidence. |
Illustrative output categories. Field names, capture cadence and delivery formats are agreed for each deployment.
Know what the evidence can establish.
Coverage depends on the TV, app, available metadata and content protection. A pilot should establish supported combinations and how unavailable captures are reported. Device activity is not, by itself, proof of which person watched. Population-level estimates need a representative panel and a defined research methodology.
Agree collection, access and retention with your team before the pilot begins. Request a walkthrough of the available outputs for your intended setup.
Plan the study with clear expectations.
Does Tailwatch replace an audience ratings service?
Tailwatch is measurement technology for your study or panel. It supplies device-level evidence; sampling, weighting and audience estimation must be defined separately.
Can you measure every streaming app?
Coverage must be validated against the devices and apps in scope. We do not assume that all content or interfaces are accessible.
What about cable and DTH households?
Tailbox is the companion product for set-top-box measurement. Its connection and data flow are agreed during setup, and its records can be reviewed alongside Tailwatch.
Bring us the question you need to answer.
Share your target devices or sites, reporting needs and study context. We'll scope the setup and evidence required.