Billboard monitoring with evidence from the site.
Tailsight helps outdoor media owners, agencies and brands check what appears on a billboard or digital screen. Fixed cameras provide timestamped evidence for creative verification and site-condition review.
Check the placement after the install photo.
Outdoor verification needs to account for the site, the creative and the time of observation. Tailsight compares scheduled captures with campaign references and helps operators investigate mismatches, obstructions and illumination problems.
Creative verification
Compare the observed ad face with the campaign creative expected at that site. Keep the reference frame for review.
Condition monitoring
Flag observable problems such as an unlit, obstructed or damaged display so the operating team can investigate.
Digital-screen monitoring
Configure collection around the screen rotation and the reporting question. Distinguish a scheduled spot check from evidence of every play.
Define the question. Validate the capture.
Define the sites and booked creatives, confirm a suitable camera position and agree connectivity. Validate the ad-face crop, lighting conditions and capture cadence. For rotating digital screens, test whether the proposed cadence can support the required proof-of-play report.
| Output | Purpose |
|---|---|
| Site and capture time | Identify where and when the observation was recorded. |
| Expected and observed creative | Review campaign matches and exceptions. |
| Visible screen condition | Investigate illumination, obstruction or damage flags. |
| Ad-face evidence | Retain the relevant cropped frame for an audit trail. |
Illustrative output categories. Field names, capture cadence and delivery formats are agreed for each deployment.
Know what the evidence can establish.
A camera verifies only what is visible from its position at capture time. Weather, occlusion and low light can reduce confidence. Periodic snapshots cannot establish every digital play unless the collection method supports that claim. Billboard presence is not a measurement of audience reach.
Agree collection, access and retention with your team before the pilot begins. Request a walkthrough of the available outputs for your intended setup.
Plan the study with clear expectations.
Does a ten-minute check prove every ad played?
No. A periodic check establishes the state at that observation. Complete play verification needs a collection approach appropriate to the rotation and evidence requirements.
Can this cover retail and transit screens?
The same site-monitoring approach can be scoped for mall, airport, metro and retail displays, subject to camera access, permissions and visibility.
What information is retained from the street?
The intended evidence is the ad face. Confirm camera placement, cropping and retention before deployment so unrelated people and number plates are excluded from the retained evidence.
Bring us the question you need to answer.
Share your target devices or sites, reporting needs and study context. We'll scope the setup and evidence required.